Capturing images at high ISO’s has not only opened up new avenues for shooting in low light, but also turned handheld strobes into more powerful lighting tools. For two decades, Gerd Ludwig has been a master of using small TTL-flashes in unusual and unpredictable ways – to emphasize his message, maintain atmosphere, and create a personal vision, while simultaneously avoiding the obvious “strobe” look. In his presentation “Minus 2/3 – The (nearly) Invisible Strobe” at the upcoming PhotoPlusExpo in New York’s Javits Center on Thursday, October 26 at 4:30pm, Gerd will show a wide range of flashes uses, from utilizing them at high-speed sync in broad daylight to enhancing long exposures at night by firing them multiple times. He will reveal his methods and show examples both from his personal projects and his many years of photographing on assignments for National Geographic. Gerd will also share his secrets to surviving in today’s marketplace, using crowdfunding and social media to get personal projects financed and seen by a wider audience.

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In the past, Gerd has discussed his tricks of the trade only in lectures like this, or in his private workshops. For anybody interested but not able to attend, there is now an alternative. In his book “Minus 2/3 – The Invisible Flash: Crafting light for Photographers in the Field” (published by rockynook), he takes us behind the scenes of many of his most iconic images to share his approach to lighting with handheld flashes. For signed copies click here.