The Blue Planet Run Foundation partners with Rick Smolan/Against All Odds Productions to create the book Blue Planet Run: The Race To Provide Safe Drinking Water To The World, part of a cross media platform created by the Blue Planet Run Foundation to help raise awareness and tens of million of much needed dollars in public donations. Gerd Ludwig’s photographs are included among those of other concerned photographers covering issues involving the emerging international crisis of potable water. For more information about the book and the Blue Planet Run Foundation: http://blueplanetrun.org/